These days it doesn’t matter if you’re a mom-and-pop candy store, a hotel chain, or a snow cone shack, everyone is going to expect to be able to find you online. And you’ll end up online whether you want to or not on review boards, forums, Facebook, anywhere your audience may go to dish on their experience at your establishment or to give you a shout out. And you want to be there to mitigate negative buzz or thank your customers for putting your name out there in a positive way.
So how do you do this? Well, first, you need a functional website that provides easy access to all the information your audience will want to know right off the bat. Just put yourself in their shoes. They’ve just found your site with the search term “old fashion candy,” so what do you think they’re gonna want to see? Design your site accordingly, with usability in mind and you’ll be on the right track. You also will want to have a designated someone on top of social interactions. When someone mentions your company or product on Facebook or Twitter, you want to be there, a part of the conversation.
Today, there is no other strategy that will work for a modern company. You must be online, no matter what, or someone else will beat you to the punch and you won’t have control of what’s being said about your company.Google+